Preview: the Pro compliance check
This is a preview of what the Pro tool's compliance check looks like when it scans a listing. This page does not scan your text for banned or restricted words. The box below only counts words and characters. The real scan lives in the Amazon FBA Listing Optimizer.
best seller #1 free shippingprobiotic supplement💡 Quick answer: Amazon prohibits promotional claims (best seller, #1, free shipping, guarantee), unverifiable health and safety claims (cure, treats, FDA approved), and competitor brand names. It also gates whole categories, so terms tied to supplements, medical devices, pesticides, or hazmat can trigger an approval requirement. Any of these can get a listing suppressed, so scan your title, bullets, and description before you publish.
Why a single word can sink your listing
Amazon's systems scan every listing, and when they catch a prohibited claim they can suppress the listing, hide it from search, or block it from going live at all. The worst part is how quiet it is. There is usually no clear message telling you which word caused it, so you lose sales and ranking while you guess. Catching these words before you publish is far easier than untangling a suppression afterward.
Promotional claims Amazon bans
Amazon does not let you claim a ranking or a deal you cannot prove, or make your listing read like an ad. These are the most common triggers:
| Avoid | Why |
|---|---|
| best seller, #1, top rated, best | Unverifiable ranking claims |
| free shipping, free gift | Shipping and promo claims belong in Amazon's system, not the copy |
| sale, discount, cheap, deal | Pricing claims that Amazon controls, not the listing |
| guarantee, guaranteed, 100% | Promises Amazon cannot verify |
| eco-friendly, non-toxic (unqualified) | Environmental and safety claims need real certification |
Health and safety claims to avoid
Any claim that your product diagnoses, treats, cures, or prevents a condition is high risk, and often not allowed without approval. Words like cure, treat, heal, prevents, anti-bacterial, antimicrobial, FDA approved, and clinically proven can flag your listing or trigger a demand for documentation you may not have. If you sell anything touching health, tread carefully.
Restricted and gated categories
Beyond banned words, Amazon gates entire categories. Using terms tied to these can trigger an approval requirement before your listing can go live, which costs you time and sometimes money you did not plan for:
| Category | Trigger terms |
|---|---|
| Supplements & dietary | supplement, probiotic, collagen, dietary |
| Medical & drug | FDA approved, medical device, thermometer, sterile |
| Pesticide & antimicrobial | disinfect, sanitize, kills germs, repellent |
| Hazmat & flammable | flammable, aerosol, lithium battery, corrosive |
Competitor and brand names
You cannot use another brand's name in your listing to ride their traffic, and you cannot use trademarked terms you do not own. Amazon treats this as a policy violation, and brand owners report it. Describe your product on its own merits instead.
This guide lists the words. It does not scan your listing.
Reading a list is not the same as checking your actual copy against it, and it is easy to miss a word buried in a bullet. The Amazon FBA Listing Optimizer scans your title, bullets, and description live, flags banned and risky words in red, and warns you when a term could send you into category approval, all before you publish. The preview at the top of this page shows exactly what that looks like. This page only counts; the tool does the checking.
Scan your title, bullets, and description for banned words and gated-category terms before you publish, in real time. Free to try, no account, nothing leaves your browser.
Try the FBA Optimizer free →