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💡 Quick answer: Facebook allows posts up to 63,206 characters. Posts get cut off in the feed after approximately 477 characters with a "See more" link. Research consistently shows Facebook posts under 80 characters receive the highest engagement rates.
Facebook character limits by content type
| Content Type | Character Limit | Notes |
|---|---|---|
| Personal post / status update | 63,206 characters | Feed cuts off at ~477 characters |
| Comment | 8,000 characters | Replies to posts and comments |
| Ad headline | 40 characters | Facebook advertising |
| Ad primary text | 125 characters | Before "See more" in ads |
| Ad description | 30 characters | Below the headline in ads |
What actually works on Facebook: engagement data
Despite Facebook's enormous 63,206-character limit, the most-engaged posts are dramatically shorter. Posts with 1-50 characters receive the highest average engagement. Beyond 500 characters, engagement drops significantly. Whatever you most want readers to see must come within the first 477 characters of your post.
What is the ideal Facebook post length for engagement? ▼
Research from multiple sources consistently shows posts under 80 characters receive the highest engagement. For posts that need more detail, 250-400 characters balances engagement with the ability to tell a complete story.
Do Facebook posts get cut off? ▼
Yes — Facebook cuts off posts in the news feed at approximately 477 characters with a "See more" link. Your most important message should always come within the first 477 characters.
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