Free Word Counter — Paste Your Text Below
0
Words
0
Characters
0
Sentences
0
Min Read
💡 Quick answer: Google typically shows meta descriptions up to 160 characters on desktop and approximately 120 characters on mobile before truncating. Write meta descriptions between 150-160 characters to maximize visibility without getting cut off.
Meta description character limits by device
| Device / Context | Visible Characters | Notes |
|---|---|---|
| Desktop search results | ~160 characters | Standard limit most SEOs target |
| Mobile search results | ~120 characters | Shorter screens show less text |
| Google Discover | ~100 characters | Mobile content feed |
How to write a meta description that gets clicks
The most effective meta descriptions include the primary keyword (Google bolds matching terms in search results), clearly state what the page delivers, differentiate from competing snippets, and end with an implicit or explicit call to action. "Free, no login needed" as a closer consistently improves CTR for tool and resource pages.
Should I write a meta description for every page? ▼
Yes — for every important page you want to rank. Without a meta description, Google auto-generates one from your page content, which is often less compelling than a hand-crafted description.
How many words is 160 characters? ▼
160 characters is approximately 25-30 words depending on average word length. Every word must earn its place.
Does including my keyword in the meta description help SEO? ▼
Not directly for rankings — Google confirmed the meta description tag carries no ranking weight. However, Google bolds keywords in the meta description when they match the searcher's query, making your snippet stand out and increasing click-through rate.
Check your meta description character count instantly with UltraWordCounter — free, runs in your browser, no account needed.
Try UltraWordCounter Free →